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A large pharmaceutical company with over 6,000 employees wanted to facilitate the customer management data that was distributed in multiple strategies across its sales and marketing organization. We designed, developed, and implemented a system that reduced all the data into a single point data source for other sales and marketing systems, including the CRM system.
Healthcare and the Life Sciences industries are undergoing a dramatic transformation. The whole ecosystem, including pharmaceutical companies, payers, providers, and other mediators with the patient at the center, is driving this journey. There is a definite shift from the outdated fee-for-service models to a more patient-centric, value-based, and affordable one.To improve outcomes, healthcare and life sciences organizations must ensure their digital efforts engage patients, and warm the industry's cold system of care with empathy, personalization and autonomy, our latest primary research reveals.
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